ii fuufu no hi – Happy Couples Day

November 22 (11/22) is a special day in Japan, as it is celebrated as the ¨good day of couples¨ (ii fuffu no hi – い い 夫婦 の 日).

What does ii fuufu mean?

The number 11 = ii, which means (good) and the number 22 = fu fu, which means (couple), so 11/22 can be read as ii fuufu, that is, this day in Japanese culture has become the good day of couple (ii fufu no hi).

I fuufu in Japanese sounds like a good husband and a good wife. Many recreation places in Japan make a special offer for couples on this day to encourage them to take care of each other and spend more time together.

This Japanese celebration started around 1988 (it is neither very old nor typical) and originates from goroawase, which is a game of rhymes (playing with words), this word game common in Japan is often used in advertising.

This Japanese celebration started around 1988 (it is neither very old nor typical) and originates from goroawase, which is a game of rhymes (playing with words), this word game common in Japan is often used in advertising.

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