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White Day – The Second Valentine’s Day in Japan

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White Day is celebrated in Japan on March 14, a month after Valentine’s Day (Valentine’s Day, the day when women and girls give chocolates and other gifts to men). On White Day (literally: White Day), men who received chocolate on Valentine’s Day return the favor and give gifts to women.

White Day was first celebrated in 1978 in Japan by a Marshmallow candy factory, when a Marshmallow candy manufacturer began selling the idea to men that they should repay women who gave them chocolates and other gifts with white candy. Marshmallows.

Soon, the chocolate companies realized that they could capitalize on that day as well and started selling the idea of giving out white chocolate. Now, Japanese men give Marshmallows white sweets, white and dark chocolate, as well as other edible and non-edible gifts to women who were kind enough to think of them and gift them chocolate on Valentine’s Day a month earlier. The types of chocolates are the same too (Giri choco, Honmei choco, Tomo choco, Family choco, Gyaku choco), bought depending on who will be the people receiving the gift.

Originally the day was called Marshmallows Day, only after a few years, they decided to change it to “White Day”.

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